Japanese Translation: Are You Speaking Japanese Yet?
Ten
years ago, the opportunities for US companies to penetrate the Japanese market
seemed like an impossible task. As a result, there wasn't much need for the Japanese Translation of business documents and marketing materials. That's because of protectionism and heavy import
costs, establishing channels of distribution were difficult, Japanese
acceptance of foreign brands were low and costs were prohibitive. However, in recent times, foreign
manufacturers have been able to make inroads in a variety of markets including
food and beverage and even high technology.
Some examples include Dyson vacuum cleaners, Maclaren baby strollers,
Hewlett-Packard computers and a wide range of grocery items.
However,
times have changed as restrictions to trade and resistance to outside brands
have loosened among Japanese consumers.
One thing that has remained a necessity is the need to understand the
Japanese market and communicate intelligently in their language. To help manufacturers enter the Japanese
market, THE MARKETING ANALYSTS offers a wide range of Japanese Translation
services. Visit our website today to get
a free quote and learn how your company can expand its markets for greater
profitability.